Who We Are
Salinas Land Company has deep roots in the Salinas Valley, with a history that reflects a long-standing commitment to the land and the people connected to it.
Our Heritage
Founded in 1917, Salinas Land Company’s legacy is built with our land, families, and stewardship. While the company has evolved alongside Monterey County’s agricultural landscape, its values remain grounded in care and long-range thinking.
Our Values
Stewardship
Caring for the land is a responsibility Salinas Land Company approaches with patience and purpose. Each decision reflects respect for the land’s history and future.
Integrity
Relationships at SLC are steady, transparent, and dependable. Integrity guides every aspect of the company's daily operations.
Legacy
With more than 100 years of history, Salinas Land Company carries forward the intentions of the families who shaped the land before. The company honors that heritage by planning thoughtfully for future generations.
Commitment
Salinas Land Company’s work is guided by dedication. We honor responsible land management while maintaining strong relationships with winery partners, tenants, and our broader community.
Our Team
Brad Rice, Manager
Brad Rice has served as General Manager of Salinas Land Company for more than 20 years, helping guide the company’s long-term commitment to responsible land and water stewardship. He oversees operations with focus on integrity, sustainability, and strong relationships, combining modern agricultural innovation with time-tested farming practices.
In addition to his role at Salinas Land Company, Brad is on the Board of Directors for the Salinas Valley Water Coalition and is actively involved with Sustainable Groundwater Management Act (SGMA) initiatives. He also served for 12 years on the Board of Trustees for Hartnell College and remains active in community events and regional efforts that reflect the company’s dedication to responsible water management and community engagement.
Jon Conatser, Assistant Manager
Jon Conatser serves as Assistant Manager at Salinas Land Company, supporting day-to-day operations across the company’s properties. A seventh-generation local with deep family ties to Salinas Land Company, Jon brings extensive farming experience and a deep respect for the land. His background and values strongly align with the company’s long-standing commitment to stewardship and integrity.
He is actively involved in the local community, serving on the Salinas Valley Fair Board, the South Monterey County Fire Board, the Monterey County Water Resources Board, and the San Antonio Valley Historical Association. Guided by a belief in stewardship, integrity, and long-term responsibility, Jon is committed to preserving the land for future generations.
Tami Armstrong, Office Manager
Salinas Land Co.
Abe Hobson, C.C. Teague, and John Lagomarsino founded The Salinas Land Co. and California Orchard Co. back in 1917 and has been growing produce such as table grapes, apricots, walnuts, pink beans, sugar beets, peaches, wine grapes, and various row crops for over 100 years.
If you’d like to learn more about our company and history, or would like to inquire about obtaining our products for your own distribution, please click below to learn more.
California Orchard Co.
The California Orchard Company was founded alongside The Salinas Land Company to provide the variety of products specifically produced by orchard trees such as apples, peaches, nuts and more.
The two companies are linked by a commitment to long-term farming sustainability with a Our focus on responsible land management ensures that everyone that works with us to harvest our crops enjoy our success and continually provide our local communities with our incredible harvest each and every year.
